The TikTok viral Gisou Honey Pup pop-up landed right outside our NYC HQ (and yes, we got one!) - here's how to get your own

By JULIA REMILLARD, CONTENT CREATOR AND WRITER

Published: 10:51 EST, 13 December 2025 | Updated: 10:31 EST, 16 December 2025

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There is one word on everybody's lips in New York City this weekend — and it’s Gisou.

The viral Dutch brand, which started out as a honey-based haircare hotspot, is now expanding into a global beauty sensation.

You may know them for their best-selling hair mask or perhaps their Honey Lip Oil, which social media users can’t stop buying. But no matter what you know them for, their next act is going to be far your favorite.

GISOU HONEY PUPS

Viral brand Gisou is back with yet another product that is breaking the internet.

The brand is launching a new Honey Glaze Collagen Therapy Lip Mask (and yes it comes in an adorable honey pot).

The highly anticipated mask was announced on November 14th and has since sold out online everywhere... but fans speculate it will be back for good in Sephora soon.

The Honey Pup stuffed keychains became exclusively available to Sephora shoppers with a cart value of $130+ in NYC.

Each shopper received a coin to exchange at the pop-up to get a rare Honey Pup in one of 4+ combinations.

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On December 4th, the highly anticipated Gisou Honey Pups were announced on the brand's Instagram, with fans instantly curious. But it was when founder Negin Mirsalehi posted the first unboxing on December 6th, where fans went truly wild...

The exclusive drop is in collaboration with Sephora, and the twist is that shoppers can only gain access to these adorable furry friends this season by spending $130 or more ahead of the pop-up, which is live on the 12th and 13th of December in Astor Place Plaza.

The Gisou Honey Pup pop-up took over Astor Place Plaza with a two day event exclusively for Sephora shoppers.

After going on a spending spree, you are rewarded with a secret silver coin that can be brought to the larger-than-life ‘pup-up’ to receive your very own Honey Pup.

The pups come in three colors, including Butter, Toffee, and Fluffy! Plus, a mystery pup that fans are secretly hoping to snag.

Each Honey Pup is in celebration of the brand's release of their new Honey Glaze Collagen Therapy Lip Mask, which conveniently rests right inside each pups paws. The new mask (and yes, we tried it!) is butter-soft and a honey dream.

Though they are sold out everywhere, we have a sneaking suspicion they’ll be back in 2026 for good.

We got our hands on our very own Honey Pup in the toffee color and let us be the first to say... they are so WORTH it.

Our HQ is within eyesight of the Honey Pup Pop-Up, and so for the last several days we have been anxiously watching and waiting for Friday the 12. As the day came, we were among a lucky few to receive our very own Honey Pup in the color Toffee — and boy was the wait worth it.

After exploring the huge life-sized Honey Pup box, we not only got to explore the brand's products but also interact with a live adoption process that led us to our very own lovable pup keychain. Fans were lined up for over five hours to get inside, with some coming as early as 4 am.

The Honey Pup pop-up stole the show on Astor Place with jam-packed gift bags featuring gloves, makeup bags, and products samples.

The new Honey Glaze Collagen Therapy Lip Mask lives up to its hype with a collagen-infused formula that gently hydrates and plumps. After one try, we have a feeling we will need a restock ASAP.

If you are in New York this weekend and happen to be the holder of a lucky coin, make sure you get over into the line as soon as possible. And for anyone who is feeling left out, hang tight because we don’t think we have seen the last of the viral Gisou Honey Pups just yet.