Millions are set to go alcohol-free this Dry January - start early with expert-approved alternatives and don't miss our favourite brand's biggest sale yet
- TRIP, the UK’s leading calming drinks brand, has launched its biggest deals to date to help shoppers stock up on their favourites and start Dry January early, before the New Year even begins
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As the New Year approaches, many brace for a 'new year, new me' mindset, from eating healthier and drinking less booze, to sleeping more, but with nearly 90 per cent of resolutions failing by the end of January, one brand is choosing a different approach.
TRIP, the UK’s leading calming drinks brand, has launched its biggest deals to date to help shoppers stock up on their favourites and start Dry January early, before the New Year even begins.
Rather than encouraging restriction, TRIP is championing balance, with major discounts on its functional alcohol alternatives and more, including free mystery gifts with orders over £40 and stacked savings of up to 50 per cent across its bestselling products.
Editor-approved low-calorie, no-added-sugar drinks with magnesium and botanicals to support calm and balance - perfect for cutting back on alcohol or choosing a mindful alternative in 2026
Rather than encouraging restriction, TRIP is championing balance, with major discounts on its functional alcohol alternatives and more, including free mystery gifts with orders over £40 and stacked savings of up to 50 per cent across its bestselling products.
And the sale couldn't come at a better time, as with Dry January just around the corner and millions preparing to reassess their drinking habits, TRIP is urging consumers to skip the guilt and focus on what actually makes them feel good.
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Its range of editor-approved low-calorie, no-added-sugar drinks crafted with magnesium and botanicals are designed to support calm and everyday balance, whether you’re cutting back on alcohol or simply looking for a more mindful alternative for 2026.
Last year, a record 15.5 million people took part in Dry January, and the wider mindful drinking movement continues to grow, with one in two adults now drinking less alcohol than they did six months ago - myself included.
Shoppers looking to get ahead of January can expect some of TRIP’s best offers yet - we've got our eye on the Wild Berry Magnesium Gummies and their Variety Pack, both tried, tested and approved by the Daily Mail Buyline team.
Last year, a record 15.5 million people took part in Dry January, and the wider mindful drinking movement continues to grow, with one in two adults now drinking less alcohol than they did six months ago - myself included
So what's on offer? Those who spend £40 or more will receive a free mystery gift worth £30 or more, with a different gift dropping each week throughout January.
There are also savings of up to 50 per cent on drinks and more when purchasing on subscription, alongside free wellness favourites such as Dream Drops, Magnesium Powder and gummies with qualifying purchases.
Plus, additional limited-time drops and stacked offers will roll out as January approaches.
Those who spend £40 or more will receive a free mystery gift worth £30 or more, with a different gift dropping each week throughout January
Founded in 2019 by husband-and-wife Daniel and Olivia Ferdi, TRIP has grown into the world’s number one calming beverage brand and was launched after Dan sustained an injury that required knee surgery weeks before his wedding.
Since then, TRIP's products have risen in popularity and are now stocked in major supermarkets and high street retailers, online across Europe and North America. They've been spotted in Millie Mackintosh and Sophie Habboo's fridges, too.
Shop the TRIP January sale online at drink-trip.com.
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