Amazon October Prime Day 2025: We reveal all the best deals as they come in, with offers from Apple, Ninja, Shark, Dyson and other big-name brands

DON'T MISS: The 55 best Amazon October Prime Day UK deals of 2025 according to our experts - including top offers on Apple, Shark and Amazon devices

By EMILY KNOTT, COMMERCE PUBLISHER, UK, US AND METRO and EMILY SCRIVENER, DEPUTY COMMERCE EDITOR and LYDIA WHEATLEY, SENIOR COMMERCE WRITER and DANIELLE AMATO - LIFESTYLE AND CONSUMER REVIEWS WRITER

Updated: 04:38 EST, 9 October 2025

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Amazon's Prime Big Deal Days (also known as October Prime Day) ends tonight, but there are still thousands of deals across every category.

The retail giant has been rolling out massive markdowns on a wide range of products, from smart home gadgets and Apple devices to Ninja kitchen appliances, vacuums, and top-rated beauty essentials - making it the perfect warm-up for Black Friday 2025.

• Shop Amazon's full sale

Running from Tuesday, October 7, through Wednesday, October 8, our shopping experts have got you covered on all the deals worth splashing your hard-earned cash on. We'll only spotlight the best deals and products we've tried, tested and reviewed. Our mission? Help you score the very best for less.

To keep you updated on the best Amazon Prime Day deals in real-time, we’ve created this live blog, which we’ll be updating every time an exciting offer drops.

We're price checking every deal so you can trust that you're seeing only the lowest prices or best-value deals available.

Don't forget to sign up for a free Prime membership to access the best deals.