Amazon announces surprise new move - and Aussies are delighted: 'This changes everything'

By CINDY TRAN, ASSOCIATE EDITOR- LIFESTYLE & SHOPPING, AUSTRALIA 00:44 30 Apr 2025, updated 02:12 01 May 2025

Amazon has launched Beauty Finds store selling Korean and Japanese skincare
The one-stop hub offers all the latest Korean and Japanese beauty must-haves

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Beauty fans looking to enjoy the benefits of Korean skincare will be delighted to know that Amazon Australia now offers cult-favourite brands all in one place.

The marketplace giant has launched its new Amazon Beauty Finds storefront, making it a go-to destination for the latest Korean and Japanese must-haves.

Aussie shoppers can now tap into the biggest K and J beauty trends and viral products making waves around the world - all at reasonable prices.

Customers can expect to find popular brands - including Beauty of Joseon, Mediheal, Dear Klairs, Anua, Torriden, SKIN1004 and, of course, COSRX, arguably the most viral K-beauty in Australia, made famous for its key ingredient 'snail mucin'.

To stay in the loop with popular beauty buys, the storefront will be refreshed frequently with new skincare, haircare, tools and gadgets.

'There's a reason so many of these products gain such viral fame and I'm always so excited to try them for myself, but they can sometimes be hard to source here in Australia,' Sydney makeup artist Dahn Doan said.

'To have a single place to get my hands on a huge range of trending skincare and make-up products on the Amazon Beauty Finds store is fantastic.'

Most items purchased from the Amazon Beauty Finds store are eligible for Prime delivery, meaning fast and free delivery for Amazon Prime members.

Beauty fans looking to reap the benefits of Korean skincare will be delighted to know Amazon Australia is now offering cult-favourite brands

'We know customers have their fingers on the pulse when it comes to the beauty products and brands that are causing a stir on social media, so with the launch of the Amazon Beauty Finds store they now have a one-stop hub to explore, find and shop with ease,' Country Manager of Amazon Australia Marketplace Amit Mahto said.

'Amazon is home to a huge selection of beauty must-haves at great prices, and we're proud to offer Australian customers brands that are renowned from here and overseas, with fast and free delivery options for ultimate convenience.'

Prime members are eligible for free same-day delivery in Sydney, Blue Mountains, Brisbane, Canberra, Geelong, Gold Coast, Gosford, Sunshine Coast, Melbourne, Mornington Peninsula Newcastle and Wollongong.

To shop Amazon Beauty Finds, click here.

The top beauty finds from Amazon

Beauty of Joseon is a Korean skincare brand that combines traditional herbal ingredients with modern technology that address a range of skin concerns like dryness. Cult faves include the Glow Serum Propolis + Niacinamide and Dynasty Cream

Dear Klairs quickly became famous in Korea for their high quality yet affordable products such as their Freshly Juiced Vitamin E Mask and Charging Serum

I'm From skincare range is a household name in K-beauty, known for their Rice Toner, Serum and Masks

COSRX is famous for its key ingredient 'snail mucin' which is a powerhouse ingredient to give that 'glass skin' transformation. The top two products to try are COSRX Snail Mucin 96% Power Repairing Essence paired with COSRX Snail Mucin 92% Repair Cream

Torriden is a Korean skincare brand focused on simple ingredients and clean skincare. Their DIVE IN line, most notably their DIVE IN Hyaluronic Acid Serum and DIVE IN Hyaluronic Acid Soothing Cream is consistently topping the skincare charts focused on improving your skin's hydration.

Mediheal is a Korean skincare brand best known for its high-performance sheet masks and targeted skincare solutions. Their Madecassoside Cotton Facial Pad is viral on-site, a soothing toner pad infused with Centella Asiatica and Madecassoside to calm irritation, even out skin tone, and strengthen the skin barrier.

Rael Beauty is a Los Angeles-based brand founded by three Korean American women with a vision to combine advanced Korean technology with natural ingredients. Their Miracle Pimple patches are a staple in your skincare routine, with three different skin concerns; an Invisible Spot Cover for daytime wear, an Overnight Spot Cover to draw out impurities while you sleep and a Retinol Spot Cover to treat stubborn blemishes and reduce redness.

Anua has gained viral attention due to its use of popular, skincare ingredients like Tranexamic Acid and Niacinamide in products like their 10% Niacinamide + 4% Tranexamic Acid Serum, which helps with hyperpigmentation and brightening. The Heartleaf Pore Control Cleansing Oil and Heartleaf Quercetinol Pore Deep Cleansing Foam have become viral for their role in the double cleansing trend, and is a go-to for clear, glass-like skin.

Tirtir products are enriched with natural ingredients, carefully selected for their potency and effectiveness, some of the most popular are the Milk Skin Toner and Ceramic Milk Ampoule.

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Beauty fans looking to reap the benefits of Korean skincare will be delighted to know Amazon Australia is now offering cult-favourite brands

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